How we achieved full booking for LCP Group’s EB-5 investment events across 3 countries

The LCP Group, L.P. is a real estate investment management firm specializing insourcing, structuring, and executing real estate investment opportunities across the United States. Through its EB-5 Immigrant Investor Program, LCP raises capital from foreign investors to finance job-creating real estate projects nationwide.

Challenge

LCP Group sought to host exclusive EB-5 investment events in Saudi Arabia, United Arab of Emirates and Egypt, targeting high-net-worth individuals interested in obtaining U.S. residency through investment.

The challenge was executing a high-impact lead generation digital marketing campaign to ensure each event was fully booked with qualified investors.

Key challenges included:

1. 1. Market-Specific Targeting – Each country had different levels of awareness about the EB-5 program and unique investor behaviors. A one-size-fits-all approach wouldn’t work, requiring localized messaging and audience segmentation.
2. 2. Qualified Lead Acquisition – The campaign needed to attract serious investors, not just general event attendees, ensuring high conversion potential post-event.
3. 3. Seamless Funnel Optimization – From ad creatives to landing pages and follow ups, every touchpoint had to be optimized for conversions while maintaining the event’s exclusivity.

The ultimate goal was to fill the events with the right investors, ensuring a strong pipeline of EB-5 applicants for LCP Group.

Solution

To fully book LCP Group’s EB-5 investment events across three countries, we executed a high-precision digital marketing campaign leveraging advanced tracking, segmentation, and behavioral targeting.

• Conversion API & Advanced Tracking – We implemented Meta’s Conversion API,LinkedIn Insight Tag, and Google Ads Conversion Tracking to improve data accuracy, optimize attribution, and enhance retargeting.
• Lookalike Audiences & Segmentation – Using past EB-5 investors, CRM data, andhigh-intent website visitors, we built custom lookalike audiences and tailored messaging for each country.
• LinkedIn & Meta Advertising – We ran hyper-targeted ads on LinkedIn (C-level executives, investors) and Meta (interest-based and behavioral targeting), with dynamic retargeting based on user engagement.
• Google Search Campaign – We launched high-intent Google Ads targeting keyEB-5 investment keywords, optimizing geo-targeting, ad copy, and landing pages for maximum conversions.

Result

By integrating advanced tracking, precise audience segmentation, and behavioral targeting, we successfully:

• Achieved full booking for all three EB-5 investment events.
• Increased lead quality, ensuring a high percentage of serious investors.
• Optimized ad spend, reducing cost per lead while improving conversion rates.

This approach not only filled the events but also built a long-term pipeline of potentialEB-5 investors for LCP Group.