How we achieved full booking for LCP Group’s EB-5 investment events across 3 countries

​The LCP Group, L.P. is a real estate investment management firm specializing in sourcing, structuring, and executing real estate investment opportunities across the United States. Through its EB-5 Immigrant Investor Program, LCP raises capital from foreign investors to finance job-creating real estate projects nationwide.

LCP Group sought to host exclusive EB-5 investment events in Saudi Arabia, United Arab of Emirates and Egypt, targeting high-net-worth individuals interested in obtaining U.S. residency through investment. The challenge was executing a high-impact lead generation digital marketing campaign to ensure each event was fully booked with qualified investors.

Key challenges included:

1. Market-Specific Targeting – Each country had different levels of awareness about the EB-5 program and unique investor behaviors. A one-size-fits-all approach wouldn’t work, requiring localized messaging and audience segmentation.
2. Qualified Lead Acquisition – The campaign needed to attract serious investors, not just general event attendees, ensuring high conversion potential post-event.
3. Multi-Channel Execution – With a short timeline, the campaign had to leverage a mix of paid media, organic content, email outreach, and strategic partnerships to maximize reach and engagement.
4. Seamless Funnel Optimization – From ad creatives to landing pages and follow-ups, every touchpoint had to be optimized for conversions while maintaining the event’s exclusivity.

The ultimate goal was to fill the events with the right investors, ensuring a strong pipeline of EB-5 applicants for LCP Group.

To fully book LCP Group’s EB-5 investment events across three countries, we executed a high-precision digital marketing campaign leveraging advanced tracking, segmentation, and behavioral targeting.

• Conversion API & Advanced Tracking – We implemented Meta’s Conversion API, LinkedIn Insight Tag, and Google Ads Conversion Tracking to improve data accuracy, optimize attribution, and enhance retargeting.
• Lookalike Audiences & Segmentation – Using past EB-5 investors, CRM data, and high-intent website visitors, we built custom lookalike audiences and tailored messaging for each country.
• LinkedIn & Meta Advertising – We ran hyper-targeted ads on LinkedIn (C-level executives, investors) and Meta (interest-based and behavioral targeting), with dynamic retargeting based on user engagement.
• Google Search Campaign – We launched high-intent Google Ads targeting key EB-5 investment keywords, optimizing geo-targeting, ad copy, and landing pages for maximum conversions.

By integrating advanced tracking, precise audience segmentation, and behavioral targeting, we successfully:
✅ Achieved full booking for all three EB-5 investment events.
✅ Increased lead quality, ensuring a high percentage of serious investors.
✅ Optimized ad spend, reducing cost per lead while improving conversion rates.

This approach not only filled the events but also built a long-term pipeline of potential EB-5 investors for LCP Group.